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The roots of New Lifestyle Diet started with its founder, Hamilton Erridge, who lost over 100 pounds in 2002. While losing the weight was certainly not easy, after reaching his goal weight, he found himself struggling to find a source for understanding the challenges he was trying to overcome. Feeling alone and hoping to find others that felt the same, he started a free discussion forum and began the process of focusing on his own issues. For the next three years, Erridge continued to focus on his own issues by working with behaviorists, nutritionists and openly discussing the issues with literally thousands of people facing the same issues and seeking weight loss advice and support. Through his experience, Erridge came to a realization that while many different roads exist for losing weight, providing people with a process for overcoming personal eating- and food-issues was critical for achieving long-term weight-loss success. |
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In 2004, having created a comprehensive process for allowing people to work through their own issues, develop new behaviors, and ultimately learn to keep the weight off, Erridge and Co-Founder Morgan began laying the infrastructure for what would soon become New Lifestyle Diet. To do this, Erridge focused on ensuring that the company utilized a food science manufacturer that had over 20 years experience in delivering quality products to physicians and hospitals throughout the United States. Critical to their success, and still true today, the focus of New Lifestyle Diet is in providing better tasting, higher quality, and more affordable products than anyone else. |
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During this same time, Morgan began the intensive process of creating the New Lifestyle website interface and security backend. Paramount to the success of the company was ensuring that the site would be easy to use, provide advanced user features, and have backend security that exceeded any Fortune 500 Company. With Erridge and Morgan already having successful careers in manufacturing and e-commerce, they then integrated back end automation and customer driven policies, such as: same day order fulfillment and shipping, immediate e-mail and phone call response, along with superior service aimed at always ensuring the satisfaction and support of each customer. |
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With this strong foundation, New Lifestyle Diet officially opened its doors on January 1, 2005 and has been successfully changing lives ever since. In fact, New Lifestyle Diet has gone on to help thousands of people throughout the United States, Canada, Australia, United Kingdom, and Ireland. |
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Most recently, in April of 2007, Erridge published his book: “Creating Your New Lifestyle.” By staying true to the core principles that are the foundation of the company, Erridge wrote his book with one simple goal in mind - to allow anyone the opportunity to gain control, create new skills and behaviors, and learn to not only lose the weight, but keep it off for the rest of their lives. It’s these same principles that will continue to be the cornerstone of the organization and the reason why New Lifestyle Diet will continue to help and shape lives for many years to come. |
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